“We Recognize India As A Significant Market For Concrete Construction”


Jackie James
Group Director
World Of Concrete

From an International Perspective

Concrete Update: Give us a sense of why and at what point WOC thought of India as a trade show destination?

Jackie James: Our first event was in Hyderabad in 2013. We recognize India as a significant market for concrete construction. Our early research found that engineers and contractors wanted to learn more about the current technologies used in commercial and infrastructure construction. At that time, the Government of India began a massive investment in modernizing the country’s infrastructure. Concrete construction is an essential aspect of infrastructure development. Our events have helped bring buyers and sellers of concrete-related equipment, supplies, technologies, and services to benefit these projects mutually.

 

CU: Tell us about the contours of the association between World of Concrete and Concrete Show India.

Jackie: Rebranding Concrete Show India has allowed us to unite two strong events and better serve the entire concrete construction industry. Concrete Show India has a strong connection with the manufacturers and producers of concrete, especially precast, block, and ready-mixed. World of Concrete has a legacy of being a contractor-focused event. The rebranding allows us to design our educational program around both aspects of concrete construction.

 

CU: In what way will the rebranding impact the show?

Jackie: The rebranding allows us to provide a global message on the importance of concrete construction. Supported by our new year-round website WOC360.com, we can hasten the acceptance of new technologies and materials and improve the event’s quality. We want to create a global community in which ideas and practices can be shared.

 

CU: WOC has more than 40 years of history. What is the distinction that you draw from WOC editions abroad and in India?

Jackie: World of Concrete is in its 46th year and has always been the industry’s global meeting place. We do not anticipate that changing as we move forward post-COVID. We know that many would love to attend WOC every year but cannot, so we can bring the WOC brand to them in instances like this. The ability to attract companies to exhibit lies in our audience’s strength and the venue of Las Vegas to attract a wide variety of attendees and exhibitors from all over the world. That is what makes the show such a fantastic destination for concrete and masonry professionals. But we recognize that building codes and contractor business practices do differ by region. Therefore, our events, such as World of Concrete India, must focus on the technologies and education to build a strong concrete construction community.

 

CU: How will the collaboration of CSI and WOC benefit the Indian construction section?

Jackie: We are hoping to bring new eyes to the products that might be missing as well as new technologies and focus on the Indian marketplace. WOC Las Vegas covers every aspect of concrete from start to finish—from production to transport to placing and finishing to repair and demolition. A very diverse audience attends, and we have exhibitors for every aspect of the concrete industry. Our goal is to foster the growth of a concrete construction community of material suppliers, producers, engineers, and contractors. When this occurs, concrete construction projects are completed faster, have higher quality, and create resilient structures while practicing safe and sustainable procedures.

 

CU: How do you see the collaboration working on getting the right content to the audience in terms of exhibits and knowledge?

Jackie: Construction professionals can be early adopters when they understand how technology can aid them in their projects. At the same time, these technologies must be approved by each jurisdiction. Our goal is to work with Indian and international concrete-focused associations to showcase the technologies that have been proven on projects around the globe and at the same time provide a venue showing new ideas awaiting support.

 

CU: What strategy has been planned to ensure incremental exhibitor participation and quality visitors?

Jackie: We plan to provide monthly updates on global concrete construction innovations in a newsletter focused on the Indian Concrete Construction market. We will continue to reach out to our association partners to support their activities.

 

CU: Everyone is well-aware of COVID-19’s impact on the construction sector. What actions will be taken for the smooth execution of the event next year?

Jackie: All Informa events will continue to prioritize the health and safety of colleagues and customers. They will be run according to official government and local authority guidance and any venue or location-specific regulations. Informa AllSecure adds a further layer of best practice standards and guidelines. This comprehensive set of enhanced measures has been designed to provide Colleagues and customers with confidence that at any Informa event worldwide, from an international exhibition to a local conference, we strive to provide the highest standards of safety, hygiene, cleanliness, and quality. We will be employing the Informa AllSecure Plan. It’s a set of standards developed by Informa, which produces more than 500 large-scale branded and transaction-oriented events worldwide in addition to World of Concrete India.

 

CU: As an organizer, how do you assess the right exhibitor – is there a process of weeding out involved?

Jackie: The “right” exhibitor for any show is the one who is looking to sell their products and services to the audience that the show attracts. We try to showcase exhibitors who are serving a legitimate business need for the concrete and/or masonry professional. We welcome any and all professional exhibitors interested in reaching the concrete market and typically, an OEM, a dealer/distributor, or other entity with concrete-related equipment, tools, products, and/or services.



“India Is A Significant Market For Concrete Construction”

 


Abhijit Mukherjee
Group Director, India
Informa Markets India Private Limited

From a National Perspective

Concrete Update: Give us a sense of why and at what point WOC thought of India as a trade show destination?

Abhijit Mukherjee: WOC has always keenly followed the development of the Indian Infrastructure market. In fact, they had come to India and had tested the market by organizing a small version of the WOC. Having collated the info from their experience and their engagement with the Indian market, they feel that this is the right time to come into the Indian market in a big way like they have done in China. They want to give Indian concrete professionals a platform to engage with the international community to share knowledge and best practices.

 

CU: Tell us about the contours of the association between World of Concrete and Concrete Show India.

Abhijit: The contours will be that Informa Markets India will run the WOC India as they have been doing with Concrete Show India for the past 7 editions. WOC will be a knowledge partner, bringing facets of knowledge sharing on different platforms like education programmes, product demo, very focused seminars, and workshops. The exhibition will be a platform for international companies to explore the Indian market

 

CU: In what way will the rebranding impact the show?

Abhijit: The rebranding will be an exercise of combining Concrete Show India and WOC’s strength as two distinct brands. CSI will bring to the table a very close association with the Indian brands and a thorough knowledge of the Indian market with good outreach to the various stake holders. Whereas, WOC will add its vast knowledge on their education programmes and bring a confluence of the Indian concrete professionals to the International community.

 

CU: WOC has more than 40 years of history. What is the distinction that you draw from WOC editions abroad and in India?

Abhijit: As mentioned earlier, the WOC event in Las Vegas is very strong on the education and knowledge dissemination part, along with displaying the latest technology and products. So, knowledge sharing will be a powerful aspect of WOC India and the showcasing of the latest technology products and services, both from domestic and international brands.

 

CU: How will the collaboration of CSI and WOC benefit the Indian construction section?

Abhijit: It will open up the Indian concrete community to the latest technology and best practices, which will improve the productivity and quality of the output with the cost being controlled.

 

CU: How do you see the collaboration working on getting the right content to the audience in terms of exhibits and knowledge?

Abhijit: The event will have a strong component as far as education programmes and knowledge sharing are concerned through product demo workshops and various networking forums. It will also be a platform for the contractors’ community to share their experiences and be informed about the best practices

 

CU: What strategy has been planned to ensure incremental exhibitor participation and quality visitors?

Abhijit: Hopefully, the collaboration will bring in more international brands and experts ready to share their knowledge and technology with Indian partners. Also, since for WOC, the contractors are an integral part of their programmes, India’s contractor community is expected to gain more.

 

CU: Everyone is well-aware of COVID-19’s impact on the construction sector. What actions will be taken for the smooth execution of the event next year?

Abhijit: Informa Markets being a responsible player in the events business, has drawn up a very elaborate ‘All Clear’ SOP, which will be strictly adhered to during the event. We are also looking at the possibility of having a hybrid version of the event if interested exhibitors feel more at ease in digital participation against physical involvement.

 

CU: As an organizer, how do you assess the right exhibitor – is there a process of weeding out involved?

Abhijit: Weeding out is an ongoing exercise, which we have been doing over the years after completing every edition. We always have a procedure of validating and augmenting our database, and with WOC’s experience and knowledge on the same topic, the entire process will be fast-tracked.

 

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